Brochure : An Artistic Divulgement

“Excellence is not a skill, it is an Attitude,” is replicated in every facet of jewellery business. All the components of branding for a jeweller spell opulence and are an autograph of true brilliance in one of the most creative businesses.

A brochure is an identity design for integrated branding. It is a powerful communication tool sharing your vision, philosophy, product or any other information with visual elements and strong-short content/copy. Brochures are advertising pieces mainly used to introduce a company or organization and inform about products and services to a target audience. It helps to build your brand and can make one inquisitive about the company. It creates a push effect and becomes important collateral for B-2-B industries. 

Jewellers see them as a visual poetry/story composition about their works or businesses. Elegance and poise are personified be it jewellery or communication props, jewellers take utmost care to be a distinguished one.

Type of Brochure selection depends on what you want to communicate and how much you want to communicate. A twofold/ bi-fold brochure, for jeweller is constrained up to information notes about the company. Whereas a three-fold brochure is more elaborated and narrative with respect to copy on company, expertise and collection launches. A tri-fold is more popular with jewelers as it contains enough space with three panels on each side to show a spread of who they are and what they do. Popping out from Alphabet Box themes, there are innovative styles coming up in The Z- style and the C-style. 

 Booklet Brochures are yet another candy pops type branding tool. Look-books are an example of booklet brochure which is popular among jeweller. The Tiffany’s Blue Book is one such popular look-book which has won accolades for its story telling composition depicting the history, exquisite crafts and the very blue and suave packaging style. Booklet brochures are Compelling brand identities to be built. Technically, these brochure books are made of multiple sheets most often saddle-stitched, stapled on the creased edge, or perfect bound like a paperback book, and result in eight or more panels.

A brochures design should be defining the brand ethos in a much understated style and effective minimalistic copy. Corporate ethics and craftsmanship both are vital essentials to present the grandeur of a jeweler in a brochure design.

“Next to excellence comes the appreciation of it.” Leave an impression by sharing a professionally designed and printed brochure which can be a vital lead-nurturing tool.

How to create an effective Brand Design Structure - Corporate Identity

“Why fit in, when you can stand out?” In a fast paced competition where consumer has innumerable options available to them, a company needs a strategy to establish a solid presence in the market place. Corporate Identity helps you to achieve this business Objective. It differentiates your product and services from others. It expresses your business’ brand personality and sets you apart from your competitors.

A business makes itself distinct through the image that it presents to the world, which are marketing collaterals like business cards, letter heads, brochures and other options. One such work of Audelade that you can see includes a complete identity built not only with business cards, but also extending it to packages, dairies, warranty books and many more. The identity is built to bring in uniformity in everything associated with the company or brand. This is because the uniformity in communication designs generates greater recall value and wins consumer loyalty. These are two strong reasons why businesses need to emphasize on brand design structure, which constitutes of Corporate Identity.

One of the best ways to practically understand the power of corporate identity is to place your brand as a most important contender in the market. Completely designed marketing collateral is going to assist you to present your trade name as a most important player inside the market place. Even in the event of you being novel to the trade, by means of generating a strong visual image you’ll be able to convey that you happen to be dedicated to quality and excellence.  This simply means that the strong visual image determines your progress in the market. So, creating a great corporate identity of your brand is the most essential thing to survive for a long time in the mind of your target audience. One good example of it is India Bullion and Jewellers Association (IBJA) that has recently held its second bullion awards ceremony, which is only of its kind in India. It went on to build complete identity from event logo to stationary, event invitations to badges and other marketing communication designs for the ceremony that provided impetus in marketing and making the event known amongst other industries too.

The consistency in design with attention grabbing logos, impressive-innovative business cards, elegant letter heads & envelopes, inviting brochures makes a lasting impression. As you know, “First impression is the last impression.” So, invest in your corporate identity to develop trust, a sense of values and ethos, and a lasting connection with your customer.

Click here to find out some examples of Corporate Identity