How to choose the right advertising Agency?

Your quest for the right agency to promote your brand ends only when you find an advertising and marketing agency that understands your business and creatively manages it. To find such agency, you need to consider certain points like creativity and adaptability to change that define its performance.

There are many advertising agencies out there. Many of them are good, but not all.

Why do we go to an Advertising Agency? The need arises when we want to expand our brand reach, maximize profits and bring volume oriented business. These goals are achieved when you have a right agency to strike the message effectively. So, if you’re a business owner or Marketing Director looking for a Creative advertising agency, to help increase your sales and handle all of your marketing needs, here are a few important points to consider:

1) Understand your business Objectives: The advertising agency you hire needs to prove to you that they are willing to give time to understand your company’s objectives. The relationship between an advertiser and their agency has to be cordial. Thus, a good advertising agency will exhibit a genuine interest in your company. They will ask strategic questions and know more about your company. The advertise agency helps to grow your brand identity. The key points noted aids in strong and goal oriented communication.

2) Account Managers/Client Servicing Managers: The account management function is often considered as vital in keeping the agency relationship on the right track. One of the most essential components of a successful marketing campaign is proper communication between the brand team and the agency. What your organization has in mind for an assignment may be completely different from the agency’s vision. Therefore, having an open communication between you and your agency is critical to develop the right program. If there are ongoing issues that need to be addressed, you should be able to rely on the agency’s account management team to navigate through the right channels to properly address these issues in a timely manner.

3) Industry/Category Expertise: When searching for an agency, look for one that has experience or core competencies in your field. An agency who has knowledge about your industry will not have to spend time acclimating itself with the needs and concerns associated with your area of business. In addition, the agency will already have experience working with clients similar to your company and understand the requirements of a successful marketing strategy for your product or campaign. In all, lookout for agencies that specialize in a particular industry, but are able to differentiate your brand from the other clients they support.

4) Creativity: An agency must be able to relay the strategic message through strong creative work. Successful marketing campaigns typically possess an innovative element that grabs the target market’s attention and leads to a call to action. Gathering case studies and bios of creative leads and requesting tissue concepts to present during an onsite pitch presentation are some approaches, which should be employed in order to evaluate an agency’s creativity and whether or not their work meets your vision.

5) Adaptable to Change: Change is bound to happen during some stages of your campaign’s development, making it important for your agency to be able to adapt to these changes. Make sure that your agency has processes and procedures in place for “when/if changes occur” so that a project is not delayed or pushed over budget. You can also gain a sense of how flexible an agency is during the sourcing process, based on its response to timeline and milestone adjustments. Your agency’s account management team must be able to demonstrate how it will address changes effectively, without disrupting the overall flow of the campaign.

All in all, the agencies befitting the above criteria are ideal for advertising and marketing your products and services. So, you must hire them to promote your brand. And one such company is Moonstruck, which comes up with great campaigns for the brands in jewellery industry.

STRENGTHEN BRAND IDENTITY DEVELOPMENT

BRAND IDENTITY DEVELOPMENT FOR JEWELERS - THE BASICS:

There is no getting around effective branding, and undoubtedly, several large companies have been leaders in utilizing branding to attract customers. Wouldn’t it be fantastic if a customer looked for “xxxx” – your brand name, rather than just a ring or necklace?

A story around your product is usually a good brand recognition step. A sensible introduction induces brand recall. Recite the story of your jewellery brand and how it came to fruition. Articulate the bliss your customer experiences while wearing your jewellery. It is not about a “sleek looking” piece of jewellery. It must entail more than that to reduce price sensitivity and increase customer loyalty. All of this begins with brand development for jewellers.

So if you want to reflect about your own jewellery brand, several factors must first be determined. Brand Identity  development for jewellers are like any other business. You need a good name, a perpetual logo or image, and a catchy slogan. It may not be necessary to hitch a tune to your jewellery company in order to make your brand memorable, but there are some things you should “not do” to make your brand unforgettable!

BRAND DEVELOPMENT – KEY STRENGTHS or the DO NOTS:

Advertisement alone cannot take you to the stratosphere. Brand is developed with satisfied customers, trustworthiness, structured branding strategy, branding design and strong passion for your product.

Old is Gold – a well versed saying lies in various expects. Jewellers usually target at maximizing reach and new customer fan following. However, they often miss their existing customers. No business should disregard existing customers, because they are already familiar with your jewellery brand and they will likely buy from you again. Make sure you reach out to them often, and don’t forget that word of mouth endorsement is still vital in any industry. Thus, the key to brand development for jewellers is – DO NOT ignore your loyalists!

Websites are still considered a parking space online. However, lot of jewellers do not give due importance on website design and development. Do NOT hold back on your online site. Bear in mind that your website is a “bargaining tool” to some extent. Those that find your jewellery online will have an estimation of your collection based on the appearance of your site. If your site is difficult to navigate, shoddy, looks cheap, and outright chaotic, visitors to your site will view your jewellery along the same lines. As a result, you can forget about any visits to your brick ‘n’ mortar store, or, any customers asking for your brand at retailers!

Social media is another marketing tool, but it can easily work against you. It is important to watch the “trends” of social media to determine whether it fits into your jewellery brand concept. For example, Pinterest and Instagram are probably better social media-marketing tool for a jewellery brand. Stunning photos are very important for selling jewellery, in addition to the proper text, which can lead a potential customer directly to your website.