Creative Brochure design Ideas

Every business needs brochures to promote its products and services. If these brochures are designed perfectly by a good advertising agency, then they can create a lasting impression on the customers’ mind. Therefore, you must always consider creative brochure design ideas to promote your products and services.

Why do we need businesses’ design and print brochures? It’s an informative literature that a brand shares with the consumers to inform them about their suite of products and services. This purpose would rightly be met if the users read them on receiving rather dumping them in a trash can. So the challenge here is, how do you keep the users intrigued to your brochure?

a) Hire brochures designing company or an advertising agency that can look into creative aspect and communicate effectively.

b) Effective channelization of brochure distribution so that it reaches the right source.

Being an advertising agency in Mumbai, we shall discuss creative brochure design ideas that can aid good visibility. Here are a few points that play a vital role in creative brochure design:

1)  A creative brochure design idea starts with information that you want to impart. If it’s a content oriented, emphasis should be laid on Typography and Content Layout. This can be accompanied by relevant images, wherever possible.

2)A cut above the rest : Give a little edgy effect to your brochure. A cut-out one or a punch design communicates how important services and products are to the owner.

3) Colourism : Colours Attract. Yes, use colours effectively throughout the layout. Colours used should be in sync with the brand identity and nature of the products and services.

4)The merchandise should not be too lengthy. One can choose from 3-folds, 2-folds, a booklet, vertical or horizontal fold. Remember, do not make your brochure a coffee table book.

5) Symbols or icons used in the early stage of language can still be used to communicate to-the-point information. They help to keep the copy short and good usage helps in space management.

6) Digitalize your brochure : Use digital media to promote your brochure design. Keep a slot of pen-drive that can show your product catalogue or in-built memory card with screen depicting videos.

7)3-dimensional /pop-out brochures are impressive and easy to attract attention. Crisp design enhances the brochure and creates an impression on consumers’ mind.  

So, modernize the print brochures and get out from the monotonous look. Look out for right advertising agency, which can visualize right creative for your brochure and give a concrete solution for the smart projection of your business.

A well designed fashion brochure can communicate not only the product information and details, but also establish a brand identity. This brand identity helps the buyer to associate with a given desirable quality, such as elegance, edginess, sexiness or professionalism.

Brochure is very important part of advertisement. Don't forget that a fantastic looking brochure is crucial to advertising. However, always look out for impressive ways to display your brochure, such as a cardboard holder and other display stands.

So if you are looking for a perfect advertising agency in Mumbai to design brochures, you can visit MoonstruckIndia.com.

STRENGTHEN BRAND IDENTITY DEVELOPMENT

BRAND IDENTITY DEVELOPMENT FOR JEWELERS - THE BASICS:

There is no getting around effective branding, and undoubtedly, several large companies have been leaders in utilizing branding to attract customers. Wouldn’t it be fantastic if a customer looked for “xxxx” – your brand name, rather than just a ring or necklace?

A story around your product is usually a good brand recognition step. A sensible introduction induces brand recall. Recite the story of your jewellery brand and how it came to fruition. Articulate the bliss your customer experiences while wearing your jewellery. It is not about a “sleek looking” piece of jewellery. It must entail more than that to reduce price sensitivity and increase customer loyalty. All of this begins with brand development for jewellers.

So if you want to reflect about your own jewellery brand, several factors must first be determined. Brand Identity  development for jewellers are like any other business. You need a good name, a perpetual logo or image, and a catchy slogan. It may not be necessary to hitch a tune to your jewellery company in order to make your brand memorable, but there are some things you should “not do” to make your brand unforgettable!

BRAND DEVELOPMENT – KEY STRENGTHS or the DO NOTS:

Advertisement alone cannot take you to the stratosphere. Brand is developed with satisfied customers, trustworthiness, structured branding strategy, branding design and strong passion for your product.

Old is Gold – a well versed saying lies in various expects. Jewellers usually target at maximizing reach and new customer fan following. However, they often miss their existing customers. No business should disregard existing customers, because they are already familiar with your jewellery brand and they will likely buy from you again. Make sure you reach out to them often, and don’t forget that word of mouth endorsement is still vital in any industry. Thus, the key to brand development for jewellers is – DO NOT ignore your loyalists!

Websites are still considered a parking space online. However, lot of jewellers do not give due importance on website design and development. Do NOT hold back on your online site. Bear in mind that your website is a “bargaining tool” to some extent. Those that find your jewellery online will have an estimation of your collection based on the appearance of your site. If your site is difficult to navigate, shoddy, looks cheap, and outright chaotic, visitors to your site will view your jewellery along the same lines. As a result, you can forget about any visits to your brick ‘n’ mortar store, or, any customers asking for your brand at retailers!

Social media is another marketing tool, but it can easily work against you. It is important to watch the “trends” of social media to determine whether it fits into your jewellery brand concept. For example, Pinterest and Instagram are probably better social media-marketing tool for a jewellery brand. Stunning photos are very important for selling jewellery, in addition to the proper text, which can lead a potential customer directly to your website.

Jewellery Brochure Design tips

Every business needs a brochure to market their goods and services. A brochure contains design elements to capture the attention of their intended audience. Brochures entice prospective clients to probe deeper into the content by reading further about a topic or getting contact information about the company.

A jewellery brochure proposition is an elegantly packaged piece of communication that balances on the edge of contemporary design and bespoke jewellery. A well-designed handbook of jewellers should contain effective colour contrast, images, and text to communicate a concise positive message. We have listed a few quick tips below to ensure your brochure composition is enticing enough to captivate the consumers and build curiosity to know more about you.

 Mix of Images and Content: A jewellery brochure design is intended as teaser of a product range or a brand. A stylish modish cover with a profile on first page is just enough to know what your brand is all about. As there is a restriction in number of pages, further pages can build up a story about a collection or carry categories. Each product is a piece of an art in itself and hence, a poetic composition is just perfect to raise the glam quotient.

Colour Contrast: Unlike any other marketing tool, brochure composition can depict various colours at a time. The colour scheme depends on the story, products and the brand colour. The colour contrast has to be maintained effectively so that it looks a piece of ‘wow’ literature and not disturbing one.

Selection of Papers: Most printers that print brochures offer an array of papers with respect to texture and thickness, and a variety of gloss / matte finishes. Over and above your choice, generally a 100gsm paper-stock is substantial than 80gsm stock paper without a huge cost difference. Using a heavier paper may convince a potential customer that you are more professional than your competitors.

Post Printing Effects: Just like an icing on the cake, a good printer offers a variety of finishing touch ups to give you a competitive edge. You can choose from matt, UV, Varnish, Laminate and many more. Adding varnish will add an appealing gloss to your brochure. And if you have a lot of ink coverage, your brochure will appear glossy anyway. However, if you use too many dark colours in your brochure design, using a varnish will prevent fingerprint smudges on your brochure.

Type of Paper and post printing touch-ups have to be kept in view while designing a brochure.  

High resolution Images: Using high-resolution images in your layout is a critical step towards creating a professional looking final brochure. Expert jewellery photography focuses on all key elements of the jewellery pieces and the same should be clear even on print. Hence, we recommend that jewellery images should be at least 300dpi to print clearly with full sharpness.  Images can come out soft, blurry or even pixilated on printing, if they are not of good quality.

Following these designing tips will enable you to create an enticing jewellery brochure for your jewellery brand. It will also help you to pitch the products and services of your brand in a presentable manner to your clients.

Logo Design mistakes to be avoided

It is not easy to design logos. Even the most respected designers in the industry encounter challenges when it comes to creating highly professional and effective logos for their clients. All logo designers know and value the importance of a professional logo to any business, large or small.

Jewellers often tend to overuse elements while deciding upon a logo. Though it represents the company, it tells their story and symbolizes their brand to the world. They often fall victim to mistakes done by a logo designer. A jeweller, like any other businesses, should focus more on corporate essence whilst designing the logo. This is because a good logo elevates the brand assets. Few of the mistakes that can be avoided in a jewellery brand’s logo are listed below:

Hollow Taglines:  We have observed that every jeweller has a fetish to use a tagline. It may seem like a good idea to add a creative content. However, it could prove to be less helpful if the tagline doesn’t relate to what you do or act as sub-title or if it’s too long. The focus should be more symbolic with minimal message. The tagline need not be a component of the logo. However, it can be used more effectively along with the logo as a brand marketing tool.

Typographic confusion: Typography is one of the most important components in logo design. We still see designers stumble upon this error, either by choosing inappropriate fonts or imbalance in font weights and spacing between them, and much more. Almost every page that you read on-line on logo design mistakes to be avoided, typographic issues is one of the core concerns upon which the authors and acclaimed graphic designers have raised their voice. I pick two important ones which can deteriorate the value of a jewellery brand’s logo.   

 Typefaces : From a jeweller’s point of view, they should avoid logos which contains too many varied fonts. Three, four or even more fonts in the same design are over-complicating and simply create confusion. Different fonts can take away attention from the logo and has a lesser retention value.

               Extremities of Weights : Fonts can be thin, fat, italicized, bold, super fat, etc. There is a certain fundamental which has been observed, that is, excessively thin fonts can look glamorous. Super fat fonts can be playful and bold. However, for the majority of logos, a better balance needs to be struck between message and legibility; which is what a jewellery brand needs - Look Glamorous and Corporate.

Complexity: We need to decide whether you want a logo or a graphic image. Clip arts, images, several colour combinations clutter the logo. They can be used creatively in advertisements. Further using effects such as gradient, shadowing and embossing can look pretty on the page, but they are difficult to reproduce on different materials (corporate identities). Complex logos can also come off to customers as confusing and too complex for them to decipher.

Lacking Adaptability and Scalability: Keep in mind that your logo will need to be transferable across a range of different mediums. Make sure that the colours, size and overall design work on printed materials such as corporate identities, packaging, advertisements and clothing. It must also work across various touch points technology such as websites and mobile sites. Don’t create a logo that relies solely on stylization or fancy effects to get the message across – it must work in the simplest of forms.