The Importance of a Logo for your business

Logos are very crucial to any business. They are the most visible emblematic identity carried through the birth and remains till the eternity.  A well designed logo is an essential part of the company’s overall marketing communication.  It is an easily recognized symbol and builds brand image.

Small businesses often make mistakes by not giving it the due importance it has. They either copy the element with a minor change or use easily available graphics. This often leads to an identity crisis and poor business image. Logos are significant and let us tell you why.

Fore mostly, Logo designs are a major contributor to Brand Identity and Brand Assets

The logo is the first distinctive feature and visual identity of any business. It appears on every corporate collateral and all merchandises. Corporate stationery or website, advertisements or legal ventures; it is on records everywhere. It symbolizes the quality of your products and services. Over a period of time, the performance of the brand develops into a valuable brand asset.  Hence, it is advisable to design it exclusively right at the conception of any business.

Professionalism

A sound designed logo reveals clarity in the business plan to its target markets. It implies a high degree of professionalism and competence that could help steer potential new clients towards selecting a product. The visual elements like colors, fonts, typography and other design elements are the contributors to deliver a professional logo. The design principles give some sense of a meaning about the company or its industry.  They adhere to quality standards and bring a sense of direction to all the investors, beneficiaries, personnel, partners and all affected parties. Logos are intended to be the “face” of the company. 

Effective Marketing Strategy

A Logo is a short-hand address to a company name. It is easily recognizable and stimulating if designed appropriately. Human minds often register those visuals or images which activate their sub-conscious mind. It could be simple but memorable or complex which involves the brain cortex to decipher the meaning. The more generic ones fail to be recalled. Since logos are prominently used in every marketing communication, it is significant to get a noteworthy logo designed.

The power of the logo lies not only in its visual nature. A combination of great design elements and powerful words can result into an outstanding logo.

A well-designed logo carries an unbreakable strength that it can carry any communication single-handedly keeping your business image intact and strong. Studies have shown that people recognize and relate to images faster than text. As the popularity increases it gains brand loyalty and goodwill. It is the logo that helps recall the brand hence, ample consideration should be given to the making of a logo. It could be simple yet memorable or complex yet extremely thoughtful.

Resource: Therefore, it is very important for a logo to have a meaning to present something specific and unique to the subconscious mind of the consumer. A logo establishes ownership and sets one apart from the competition. Get yours designed today from best Advertising agencies like Moonstruck Advertising agency and let your logo lead your business and stand apart from the rest of the competition! 

Logo Design Trends

The fact that an e-commerce giant like Flipkart looks for a change in its logo design, clearly states how important branding is to strike the right cord. Once an abstract concept used by marketing managers, branding is now a board-level concern and a major consideration during business valuations. The brand is in its golden age and one of the primary reasons to look for a change is totally App influenced. App design has become so popular that it's not surprising to witness companies with elegantly crafted slick icons, which dominate the app store and populate your digital devices, have moved into branding, specifically, logo design. This is the reason why Flipkart called for yet another change in its logo design.

If you are also planning to change your logo design or refresh your existing brand like Flipkart, then this quick analysis of latest trends from a Branding Agency in India will be of great help. You don't have to follow them, but you need to be aware of these trends. We reveal the latest trends in branding, identity and logo design, which are compatible to app stores:

1. Polygon Design: Polygons represent multi-faceted view of an organization. Polygonal logos seem to be more balanced with external environment and harmonizing internal environment. Such logos define long term vision and provide Solidarity to any company. 

2. Overlapping Technique: Very Archaic, it is mostly tried and tested by majority of the Graphic designers. Overlapping resurfaces in various forms such as transparent states/forms or fonts. An idea behind using this technique what most of the organizations perceive is to show transparency in their businesses and a corporate structure that they follow.

3. Sparkle: The proverbial icon for bling, sparkle is used to depict things that glitter, twinkle or sparkle. Hence, you would see most of the jewellery logos with a sparkle.

4. Moiré patterns: These are a kind of optical illusions created by converging and colliding grid-like patterns. These are becoming more and more popular within branding and identity design.

5. Contours: Designers set on finding a hybrid between simple one-color iconic symbols and a more complex descriptive illustrative mark have landed on a solution with contours.

Logo designs are wonderfully transformed, adapted and re-shaped in the current trends. What still goes on without saying much is emphasis on font. Typography is one of the core elements, which has a revolutionary transformation. Adapting to incomplete fonts to stacked ones, the razer blunt finishes or the mirror reflection, Fonts are in Vogue and here to stay.

The second observation is relative importance to symbolism. Symbols are the first syllables of human communication. While trends can get extinct, functional symbols are used even today and have an everlasting future.

Designers and clients are always seeking ways to make logos better. After staring at the same logo year after year, even the greatest design would begin to feel stale. The whole idea of putting up this article together with focus on trends in logo designing is to pitch a thought of integration of the elements in more functional form. The dynamic use of logo elements is what determines the trend in logo designing.

Logo Design mistakes to be avoided

It is not easy to design logos. Even the most respected designers in the industry encounter challenges when it comes to creating highly professional and effective logos for their clients. All logo designers know and value the importance of a professional logo to any business, large or small.

Jewellers often tend to overuse elements while deciding upon a logo. Though it represents the company, it tells their story and symbolizes their brand to the world. They often fall victim to mistakes done by a logo designer. A jeweller, like any other businesses, should focus more on corporate essence whilst designing the logo. This is because a good logo elevates the brand assets. Few of the mistakes that can be avoided in a jewellery brand’s logo are listed below:

Hollow Taglines:  We have observed that every jeweller has a fetish to use a tagline. It may seem like a good idea to add a creative content. However, it could prove to be less helpful if the tagline doesn’t relate to what you do or act as sub-title or if it’s too long. The focus should be more symbolic with minimal message. The tagline need not be a component of the logo. However, it can be used more effectively along with the logo as a brand marketing tool.

Typographic confusion: Typography is one of the most important components in logo design. We still see designers stumble upon this error, either by choosing inappropriate fonts or imbalance in font weights and spacing between them, and much more. Almost every page that you read on-line on logo design mistakes to be avoided, typographic issues is one of the core concerns upon which the authors and acclaimed graphic designers have raised their voice. I pick two important ones which can deteriorate the value of a jewellery brand’s logo.   

 Typefaces : From a jeweller’s point of view, they should avoid logos which contains too many varied fonts. Three, four or even more fonts in the same design are over-complicating and simply create confusion. Different fonts can take away attention from the logo and has a lesser retention value.

               Extremities of Weights : Fonts can be thin, fat, italicized, bold, super fat, etc. There is a certain fundamental which has been observed, that is, excessively thin fonts can look glamorous. Super fat fonts can be playful and bold. However, for the majority of logos, a better balance needs to be struck between message and legibility; which is what a jewellery brand needs - Look Glamorous and Corporate.

Complexity: We need to decide whether you want a logo or a graphic image. Clip arts, images, several colour combinations clutter the logo. They can be used creatively in advertisements. Further using effects such as gradient, shadowing and embossing can look pretty on the page, but they are difficult to reproduce on different materials (corporate identities). Complex logos can also come off to customers as confusing and too complex for them to decipher.

Lacking Adaptability and Scalability: Keep in mind that your logo will need to be transferable across a range of different mediums. Make sure that the colours, size and overall design work on printed materials such as corporate identities, packaging, advertisements and clothing. It must also work across various touch points technology such as websites and mobile sites. Don’t create a logo that relies solely on stylization or fancy effects to get the message across – it must work in the simplest of forms.