Effective Business Card Designs Tips

Business cards design plays a vital role in building and expanding the businesses. It is very important on how you design your cards as cards speak everything about your business. Colors, font size and different style variations, including paper quality, are important aspects that a brand identity agency must take care of while designing cards.

One of the most utilized brand merchandises of the business world is the business card. It is often exchanged at many occasions. With so many business cards around, it is important that your card stands out from your competitors. It is not about being noticed, it is about being remembered. 

A well designed business card can help you differentiate yourself from others. Being a brand Identity Agency, we are well aware of the tips that can really help the start-up owners or professionals who are looking for card creation or a change in card design.

1) Keep it simple: Keep your card clean and uncluttered. Do not put unnecessary information. These brand ambassadors should help people access information easily. Remember, business cards designs help to recall your name and your brand name on first look. Hence, position crucial information smartly. With growing popularity of Digitalism, you can use business card with pen drive slots or simply put QR code, so that you can direct traffic to your website simultaneously.

2) Don’t compromise on paper quality: A business card printed on less than 300gsm paper looks and feels thin, which can make it feel tacky and cheap. Thicker cards tend to feel more expensive – making your business seem more professional. With trends changing, business cards need not be printed on paper. You can get innovative by using materials like acrylic, plastic-credit card styles, transparent papers, tracing papers and textured papers. 

3) Get Creative: Larger fonts for name, visual content, adding map on how to reach, giving a cut-out or smart cut, metallic ink, embossing, having different designs for organizational hierarchy, and vertical cards over standard horizontal ones are a few tips that can add a dash of creativity to your business card. Anything you can do to make the card interesting, yet maintain the identity of the business will help make your business card unforgettable. 

4) Do not forget colour schemes: Your business card should be in line with your company brand colour, if any. Choose complimentary colours. Black and white too can look good, if used effectively by the designers. Bold colours attract, so choose one which represent the business model. 

5) Add Special Finish: It is an instant way to add impact to your business card to stand out from the crowd. Special finishes include the likes of foil blocking, spot-UV and metallic inks. Although it can add significant cost to your print, it is worth doing. What they offer, however, is the opportunity to make your card more tactile, visually impressive and memorable.

Engaging business cards will encourage your prospective clients to know more about you and your business. One of the best ways to do this is with a well-designed and simple to understand card. Follow the above tips to create distinctive, professional business cards that pack a punch!

A brand designing Agency can take care of the needs to project your business the way you want through business cards design. Seeking professional help from a brand identity agency like moonstruck is a safe move to get your business card designed. 

Logo Design Trends

The fact that an e-commerce giant like Flipkart looks for a change in its logo design, clearly states how important branding is to strike the right cord. Once an abstract concept used by marketing managers, branding is now a board-level concern and a major consideration during business valuations. The brand is in its golden age and one of the primary reasons to look for a change is totally App influenced. App design has become so popular that it's not surprising to witness companies with elegantly crafted slick icons, which dominate the app store and populate your digital devices, have moved into branding, specifically, logo design. This is the reason why Flipkart called for yet another change in its logo design.

If you are also planning to change your logo design or refresh your existing brand like Flipkart, then this quick analysis of latest trends from a Branding Agency in India will be of great help. You don't have to follow them, but you need to be aware of these trends. We reveal the latest trends in branding, identity and logo design, which are compatible to app stores:

1. Polygon Design: Polygons represent multi-faceted view of an organization. Polygonal logos seem to be more balanced with external environment and harmonizing internal environment. Such logos define long term vision and provide Solidarity to any company. 

2. Overlapping Technique: Very Archaic, it is mostly tried and tested by majority of the Graphic designers. Overlapping resurfaces in various forms such as transparent states/forms or fonts. An idea behind using this technique what most of the organizations perceive is to show transparency in their businesses and a corporate structure that they follow.

3. Sparkle: The proverbial icon for bling, sparkle is used to depict things that glitter, twinkle or sparkle. Hence, you would see most of the jewellery logos with a sparkle.

4. Moiré patterns: These are a kind of optical illusions created by converging and colliding grid-like patterns. These are becoming more and more popular within branding and identity design.

5. Contours: Designers set on finding a hybrid between simple one-color iconic symbols and a more complex descriptive illustrative mark have landed on a solution with contours.

Logo designs are wonderfully transformed, adapted and re-shaped in the current trends. What still goes on without saying much is emphasis on font. Typography is one of the core elements, which has a revolutionary transformation. Adapting to incomplete fonts to stacked ones, the razer blunt finishes or the mirror reflection, Fonts are in Vogue and here to stay.

The second observation is relative importance to symbolism. Symbols are the first syllables of human communication. While trends can get extinct, functional symbols are used even today and have an everlasting future.

Designers and clients are always seeking ways to make logos better. After staring at the same logo year after year, even the greatest design would begin to feel stale. The whole idea of putting up this article together with focus on trends in logo designing is to pitch a thought of integration of the elements in more functional form. The dynamic use of logo elements is what determines the trend in logo designing.