Expert tips for Effective Packaging Designs

Packaging design is one of the first seen brand identities even before the actual purchase is made by a potential consumer. So, why is packaging design so important when we talk about branding? Packaging entices us to look further, it makes a product appear more desirable and if it is used effectively, it can even lure us to buy it.

A luxury product like jewellery spells opulence. To keep the feel alive, a jeweller needs to invest in sound packaging. A good quality jewellery packaging design helps to promote jewellery and other treasures. Customers want to feel pampered when they buy expensive items of jewellery pieces and presentation can be an important part of the process.

Jewellers present this luxurious packaging when customers make a purchase. The packaging displays some real attention to detail, with a unique box style, stunning ribbon, bags and many more.

Being a Brand Identity Agency, we have listed down a few essentials that make a good package. Ribbons, visiting card, warranty/guarantee card, company literature, taking care of your jewellery /easy tips literature, brand logo, colour, carry bag and surprise element.

Nature of the Product: Indian jewellery is vast and diverse. Nature of the product, be it gold or diamond, plays a significant role in packaging of the respective ones. It has been observed that Gold and Antique heavy jewellery is more preferred in earthy shades of packages, whereas pastel shades are chosen for a diamond jewellery package. Overall, whether gold or diamond, the packaging should be consistent with the corporate /brand identity.

Colour: It is associated with your brand and thus, one of the key factors to consider is consistency. By sticking to one or 2 colours, customers will associate those colours with your brand. So, using multiple colours or changing those colours causes customer confusion.

Box: Jewellery box are the storage place for the jewellery. Hence, internally care should be taken that there are no sharp object, which can scratch the jewellery. Preferably, the internal lining of the box should be made up of velvet, satin or like soft materials. Externally the box should carry the identity of the brand. Overall, the package box should be lavish, light weight and optimum.

Logo: An illustration of a logo and logo placement on packaging can go a long way in retaining the identity. A logo or an illustrator or a text should be placed, which can give higher recall to the consumer.

Warranty/Guarantee Certificate: Authenticity Certificates are the trust marks or seals. It acts as an assurance not only for the product, but also for the jeweller. They mark the ethics of a good and sound jeweller. The credibility of these cards builds customer following and brand loyalty.

Brand book/ jewellery care Literature: A good package should accompany a brand book, which can carry the brand beyond store. Similarly, a jewellery care literature mentioning simple tips on it can act as good stimulant for the brand as it builds faith and confidence of the customers.

Ribbons: Ribbon enhances the look and depicts elegance, which is an important element of jewellery. Style of tying a bow and its quality, adds a personal touch and creates a lasting impression and bond between the jeweller and the customer.

Carry Bags/Pouches: Travel pouches make it easier for the customers to carry jewellery while on the move. Carry bags today are preferred eco-friendly/ bio-degradable and re-usable over others. It shows how concern brands are towards environment. Carry bags are yet another form of advertising. Hence, care should be taken that the quality is not compromised and it lives up-to the overall identity and experience curated by the jewellery.

A smart tip from Packaging Design Agency:

Don’t miss the opportunity for branding! Put your website or email address on your packaging, and slip in a couple of business cards.

Logo Design Trends

The fact that an e-commerce giant like Flipkart looks for a change in its logo design, clearly states how important branding is to strike the right cord. Once an abstract concept used by marketing managers, branding is now a board-level concern and a major consideration during business valuations. The brand is in its golden age and one of the primary reasons to look for a change is totally App influenced. App design has become so popular that it's not surprising to witness companies with elegantly crafted slick icons, which dominate the app store and populate your digital devices, have moved into branding, specifically, logo design. This is the reason why Flipkart called for yet another change in its logo design.

If you are also planning to change your logo design or refresh your existing brand like Flipkart, then this quick analysis of latest trends from a Branding Agency in India will be of great help. You don't have to follow them, but you need to be aware of these trends. We reveal the latest trends in branding, identity and logo design, which are compatible to app stores:

1. Polygon Design: Polygons represent multi-faceted view of an organization. Polygonal logos seem to be more balanced with external environment and harmonizing internal environment. Such logos define long term vision and provide Solidarity to any company. 

2. Overlapping Technique: Very Archaic, it is mostly tried and tested by majority of the Graphic designers. Overlapping resurfaces in various forms such as transparent states/forms or fonts. An idea behind using this technique what most of the organizations perceive is to show transparency in their businesses and a corporate structure that they follow.

3. Sparkle: The proverbial icon for bling, sparkle is used to depict things that glitter, twinkle or sparkle. Hence, you would see most of the jewellery logos with a sparkle.

4. Moiré patterns: These are a kind of optical illusions created by converging and colliding grid-like patterns. These are becoming more and more popular within branding and identity design.

5. Contours: Designers set on finding a hybrid between simple one-color iconic symbols and a more complex descriptive illustrative mark have landed on a solution with contours.

Logo designs are wonderfully transformed, adapted and re-shaped in the current trends. What still goes on without saying much is emphasis on font. Typography is one of the core elements, which has a revolutionary transformation. Adapting to incomplete fonts to stacked ones, the razer blunt finishes or the mirror reflection, Fonts are in Vogue and here to stay.

The second observation is relative importance to symbolism. Symbols are the first syllables of human communication. While trends can get extinct, functional symbols are used even today and have an everlasting future.

Designers and clients are always seeking ways to make logos better. After staring at the same logo year after year, even the greatest design would begin to feel stale. The whole idea of putting up this article together with focus on trends in logo designing is to pitch a thought of integration of the elements in more functional form. The dynamic use of logo elements is what determines the trend in logo designing.

Corporate Identity: Why Jewellery Industry needs it?

Corporate identity is an extension of a logo that serves as a wider visual identity for your company. For instance, use of company colours or a particular design to represent company or its philosophy is corporate identity. Creating a corporate identity involves setting up identity guidelines to deliver visual consistency in your company. This consistency creates a professional image and most importantly, it increases the recall value of your brand. Corporate identity guidelines lay out the visual devices to be used across marketing platforms and other communications, which include:

• Marketing collaterals – business cards, envelopes, letterheads, notepads, t-shirts, mugs, staff uniforms, interior and exterior design of the office, etc..

• Promotional materials – flyers, brochures, catalogues, posters, sign age and banners, product packaging, and much more.

• Digital media – website and social media.

Jewellers in India are highly  un organized and lack corporate ethics. Such businesses cannot sustain in export markets, regardless of product Excellency. Visual identities should become the emblem of jewellery businesses through communication that is simple, powerful and easily reproduced, and recalled by consumers and general audience.

As a Creative Advertising Agency for jewellers in India, we believe that the important and advantageous functional roles of corporate identity are:

Building Goodwill for Jewellers: Corporate Identity is a sign of longevity that is not only attractive to customers, but also is desirable to potential investors. It’s an indicator that the company is serious about being successful and that it is reliable in the industry. It is important for the jewellers or any business to build goodwill in the market by standardising corporate communication tools.

Aiding Jewellers in Brand Recall: Strong corporate branding is essential because it subconsciously shapes consumers’ feelings about an organization and its services or products. The feelings of the consumers about an organization’s service or product are subconsciously reinforced, from the moment they interact with the corporate identity of a company. Often, these feelings last a consumer’s life-time. In creating a consistent identity, a company must ensure that they are recognized and remembered.

Providing Jewellers a competitive Edge: A uniform and strong corporate identity makes the brand instantly recognizable amongst its target audience. It also improves customer awareness and increases a company's competitive edge.

Reinforcing the identity: Maintaining consistency in your corporate identity is essential because it reinforces the brand identity every time the customer encounters brand’s products or services. So, it is important to consider all the touch points such as social networking platforms, newsletters, email marketing, sales brochures and the like for corporate identity.

To summarize, every jeweller who wants to be successful and known should seek for building corporate ethics. Corporate Identity Design creates a single and clear visual identity for an organization, its divisions, brands, products and services. Overall, it leverages the brand equity and standardizes an organization’s visual presentation consistently across media applications.

Jewellery Brochure Design tips

Every business needs a brochure to market their goods and services. A brochure contains design elements to capture the attention of their intended audience. Brochures entice prospective clients to probe deeper into the content by reading further about a topic or getting contact information about the company.

A jewellery brochure proposition is an elegantly packaged piece of communication that balances on the edge of contemporary design and bespoke jewellery. A well-designed handbook of jewellers should contain effective colour contrast, images, and text to communicate a concise positive message. We have listed a few quick tips below to ensure your brochure composition is enticing enough to captivate the consumers and build curiosity to know more about you.

 Mix of Images and Content: A jewellery brochure design is intended as teaser of a product range or a brand. A stylish modish cover with a profile on first page is just enough to know what your brand is all about. As there is a restriction in number of pages, further pages can build up a story about a collection or carry categories. Each product is a piece of an art in itself and hence, a poetic composition is just perfect to raise the glam quotient.

Colour Contrast: Unlike any other marketing tool, brochure composition can depict various colours at a time. The colour scheme depends on the story, products and the brand colour. The colour contrast has to be maintained effectively so that it looks a piece of ‘wow’ literature and not disturbing one.

Selection of Papers: Most printers that print brochures offer an array of papers with respect to texture and thickness, and a variety of gloss / matte finishes. Over and above your choice, generally a 100gsm paper-stock is substantial than 80gsm stock paper without a huge cost difference. Using a heavier paper may convince a potential customer that you are more professional than your competitors.

Post Printing Effects: Just like an icing on the cake, a good printer offers a variety of finishing touch ups to give you a competitive edge. You can choose from matt, UV, Varnish, Laminate and many more. Adding varnish will add an appealing gloss to your brochure. And if you have a lot of ink coverage, your brochure will appear glossy anyway. However, if you use too many dark colours in your brochure design, using a varnish will prevent fingerprint smudges on your brochure.

Type of Paper and post printing touch-ups have to be kept in view while designing a brochure.  

High resolution Images: Using high-resolution images in your layout is a critical step towards creating a professional looking final brochure. Expert jewellery photography focuses on all key elements of the jewellery pieces and the same should be clear even on print. Hence, we recommend that jewellery images should be at least 300dpi to print clearly with full sharpness.  Images can come out soft, blurry or even pixilated on printing, if they are not of good quality.

Following these designing tips will enable you to create an enticing jewellery brochure for your jewellery brand. It will also help you to pitch the products and services of your brand in a presentable manner to your clients.