Monday, 29 December 2014

How to create an effective Brand Design Structure - Corporate Identity

“Why fit in, when you can stand out?” In a fast paced competition where consumer has innumerable options available to them, a company needs a strategy to establish a solid presence in the market place. Corporate Identity helps you to achieve this business Objective. It differentiates your product and services from others. It expresses your business’ brand personality and sets you apart from your competitors.

A business makes itself distinct through the image that it presents to the world, which are marketing collaterals like business cards, letter heads, brochures and other options. One such work of Audelade that you can see includes a complete identity built not only with business cards, but also extending it to packages, dairies, warranty books and many more. The identity is built to bring in uniformity in everything associated with the company or brand. This is because the uniformity in communication designs generates greater recall value and wins consumer loyalty. These are two strong reasons why businesses need to emphasize on brand design structure, which constitutes of Corporate Identity.

One of the best ways to practically understand the power of corporate identity is to place your brand as a most important contender in the market. Completely designed marketing collateral is going to assist you to present your trade name as a most important player inside the market place. Even in the event of you being novel to the trade, by means of generating a strong visual image you’ll be able to convey that you happen to be dedicated to quality and excellence.  This simply means that the strong visual image determines your progress in the market. So, creating a great corporate identity of your brand is the most essential thing to survive for a long time in the mind of your target audience. One good example of it is India Bullion and Jewellers Association (IBJA) that has recently held its second bullion awards ceremony, which is only of its kind in India. It went on to build complete identity from event logo to stationary, event invitations to badges and other marketing communication designs for the ceremony that provided impetus in marketing and making the event known amongst other industries too.

The consistency in design with attention grabbing logos, impressive-innovative business cards, elegant letter heads & envelopes, inviting brochures makes a lasting impression. As you know, “First impression is the last impression.” So, invest in your corporate identity to develop trust, a sense of values and ethos, and a lasting connection with your customer.

Click here to find out some examples of Corporate Identity

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