Wednesday, 18 February 2015


Print ads can reach more focused group of consumers, especially, if you place an ad in industry specific publication. An Ad should be such that it intrigues the target audiences’ creative side. Print Marketing is spotting fresh new designs to captivate attention. Innovations targeted at the sensory organs such as feel, scent and audio have proved to be impactful and heightened brand presence. With digital marketing, ads are now providing viewers with unique and sophisticated layouts.

A product like jewellery needs focused attention on the offering with subtle layout design, which does not over shadow the interest placed. So, how designing ads for jewellery are different from other products?  Jewellery itself is such an ornamental art that representation of the same should be an art by self.  Interesting artworks revoke the passion behind mesmerizing creations and enhance value appeal.

Jewellery Design Inspiration forms the key source of designing an advertisement. However, the modernity in expressing has seen various abstract themes and traditional layouts, arts and skills in fusion.  The artistic expression of the inspiration has ignited passion in designing jewellery ads and branding to a new level.

Breaking the monotony of background based advertisements, the graphic designers have gone a step ahead and taken inspiration from good old days of commercial art school. Flat designs, Typography, Layering, Interweaving, colorful visuals or patterns and an assortment of diverse shapes are few upcoming trends to look out for. The trend places a modern twist on a vintage idea of the collage by providing a collaboration of new and old media. The layouts vary from professional photographs to graphic design visuals, from illustrations to various texts placed throughout, from Monochromatic to color splash and paper craft.

Well known arts such as origami, illustrators, quilling, and sketches are no more restricted to particular genre of art. Such arts are re-livening in jewellery ads with modern applications. The design trends work on module of asymmetric layout that is pleasing to the eye and will potentially attract a larger audience. The seasons popular trends observed so far and coming up are given below to watch out for.

Origami: The Japanese art of paper folding has led to beautiful creations and these paper crafts are used as props to illustrate jewellery. Paper folding, layering, interlocking to give it a form has been source of inspiration for designers to depict the luxury crafts. The Banaras Collection By Zoya – The Tanishq Entity portrays Banaras with impressive paper arts and the pink enameled jewellery.

Monochrome: Monochrome designs and drawings use one color or shades of color. Usually, this effect is used to create drama and ads designed are symbolic of nature. Renowned jeweller, Amrapali known for its quirky and statement jewellery designs its merchandise with Monochrome applications.

Illustrators: Illustrator is a vector drawing often used in cartoons, comics, diagrams, logos and charts. The innovation in this art has recently seen application in jewellery artwork. As consumer demographics change to more lifestyle and art conscious, the advertisers provide an edge to match the compatibility of the audience.

Quilling & Paper Filigree: Quilling involves uses of thin strips which are coiled to make shapes and arranged to create decorative designs. These props are used to represent subtle, light weight jewellery. Minimalism and joyful depicts such layouts. Paper filigree is more of cutwork patterns used to depict flexibility, artistic design and target the emotional appeal of the consumer.

Typography: Matured from cursive styles, typography can be as influential in conveying the message as the illustration, photography, monochrome and other techniques outlined above. Leading international brands such as Boucheron, Van Cleef and Arpels and many others have been using typography design in the promotional materials.

With exposure to hundreds of advertisements daily, marketers need to focus on trends that resonate with customers and break the clutter.  Marketers need to stimulate the sub-conscious mind of their target audience

with variations in trends. You may find below visuals which are trendsetter for 2015 in Gem and Jewellery Industry.

Click Here if you’re looking forward to go for print ads of your jewellery brand, to get a fair idea of how effective it would be.

Logo Designing in Gem and Jewellery Industry

Logos and branding are so important. In a big part of the world, people cannot read French and English – but are great in remembering signs”- Karl Lagerfield.

Jewellery is a celebrated affair in Indian tradition and customs. It is a symbol of prestige and honor in Indian community. As jewellery is held in such reverence, jewellers go to any extent with respect to money or efforts to develop the best possible branding for their jewellery companies. Hence, jewellery logo designs have to look modestly prestigious that brings value to their products. Logo designs, which justify the feeling of wealth and aristocracy, appeal their inner personality. Often jewellery logo designs are associated with generations of jewellery buyers as jewellery is a part of heirlooms. Hence, jewellery logos must be created with immense precision and thought so that they appear trendy and modern, yet retain their old world charm.

A good logo essentially is Versatile, Futuristic, Easy to Recognition, Simple and Memorable. Short symbols and bold (appropriate) fonts style and size are easy to recognize and connect with. Easy recognition leads to quick retention.

When it comes to Jewellery, logos are type casted with symbols that connect them to be a jeweller.  Diamond shapes, curlicues, stars, twinkle or flourish are commonly used motifs in jewellery logo designs. Gold, black, silver, red, burgundy and green colors are often used in designing jewellery logos. However, new trends or reinvented identity observed in large jewellery houses follow more corporate style of logos that are futuristic and can sustain changes in businesses. It is important to communicate feelings of being warmth, soft, delicate, glamorous, fashionable and stylish as the target audience for the industry is women. The minimalist design and classic look works well to project a luxurious image for the brand.

In India, jewellery logo designing often depict paisley, lotus and chakra to give an Indian touch to them. Gold, black, silver, red, burgundy and green colors are often used in designing jewellery logos. Jewellers today have realized the importance of logo and are refreshing the core identity maintaining longevity of business. With a vast mythological history, Indian Jewellers borrow concepts and depict figures of Indian Mythological Gods in their logos which mark as an auspicious beginning for them. Logos for jewellers in India mostly connect to the religious faith of 90% population and the remaining to women population.

Logos are the first representatives of the business. The quality of a logo can tell the customer how much their image (and customer judgment) really means to that business. It gives an image to your business, which is capable to convey your message and objectives unmistakably.

Have a look below at some of the Famous Indian Jewellery Logo Designs:

TBZ – The Original: Timeless and Futuristic with golden touch. 

Kalyan Jewellers: Simple and Memorable with Indian Hues, Gold and Red

Ganjam Jewellers: Symbolic and Mythological (Bird:  Inspiration)

 Logo design Mumbai

Alankar Jewellers: Spiritual and Mythological (Lord Ganesha: Inspiration)

Swastik Jewellers: Religious & Auspicious Beginning

 Logo Designing In India

Anantam Jewellers: Versatile and Longevity (A perennial flower) 

 Logo design

Srishti Gold: Growth and Shine