Tuesday, 12 July 2016

5 Simple Tips to Design Creative Invitation Cards

 Invitation card printing in Bangalore
Invitation card is the first impression of every business or event. So, it must be creative enough to grab the attention of your target group. Therefore, we recommend you to hire one of the top advertising agencies good in designing and invitation card printing in Chennai, Bengaluru or anywhere else in India for your invitation card designs.

There are many ways to make an impression and set the scene prior an event. One of the most important ways to do so is through invitations. At the heart of every invitation, there is designing and printing of the cards. Whether the invitations are for a corporate event, exhibition, housewarming party, corporate party, wedding, family celebration or any other occasion, getting the designs right makes rest of the process easy. Therefore, it is always recommended to hire the top advertising agencies in India for creative designing. An invitation card design is often the first touchpoint of an event. So, top advertising agencies ensure that it embodies the essence of what you're trying to achieve. The first step towards any invitation card  printing design is to provide the key information such as the date, time, venue and purpose of the event. The agencies understand it well and work towards achieving it. However, you must still keep a check on whether they are doing it the right way or not.

It is easy to design an invitation for an individual event. However, it is really a challenge to make an impression with the invitation for a B2B exhibition, where the exhibitors have a similar target audience. You want the attention of your clients for such occasions and hence, an effective invite is important. It can play a pull strategy role to attract your clients. Creating a creative and unique invite will not only keep you distinguished but also lend your personal touch to it.

Have you ever wondered why do businesses need a creative and more impactful invitation card? The reason is simple. “It’s not about being noticed; it’s about being remembered.” Do you want your clients to just pile the invitations that they receive or you really want to give them a reason to attend your event? As one of the top advertising agencies, we have listed below a few tips for you to get creative and artistic with your invitations:

Typographic Influence:Believe it or not, impactful typography offers an original feel to the invitations. It creates a beautiful balance in your design and allows the card to communicate the sophisticated and high-end feel of the brand to your target group. If you are looking for a simple structured shape of the card, then fonts can create the curiosity. Make sure to add a quote that suits your brand story or message!

1.Typography Tip: 99% of the time, aligning your text (main matter) centrally is going to make your typography look way better.

Origami Orients: Why restrict origami art to kindergarten days? Apply it to create pop-outs and crisp fancy folds’ invitations. Break the norm of single structured card invitations. Use of subtle colours can make any complex design look simple, yet creative. For example, a diamond jeweller can have a nice diamond shaped origami invitation with simple colour, wherein unfolding the card opens the secrets. Such invites not only grab your attention from the clutter but also makes one inquisitive to check for more!

2.Origami Tip: Make sure you use the space of fold areas.  Highlight products on /under fold cover.

Photographic Tricks: Do you have a recent concept photography done for your product? Then give it to a graphic designer to make an optimum use of it for your invitation card.  A skilled designer will put it to good use by making an impressive work of art of the same. You can then, use it as a background or a strong face of your card.

3.Photography Trip: Play with the print process like Matt-UV, Spot UV, Velvet finish and embossing to make it more corporate and formal.

Punch to Punch: Be an odd man, to stand out! Punches and cut-outs can set you different from your competitors. Laser cut punch offers finished look. Hence, hiring a good advertising and printing agency can help you achieve your goal of creating a creative invitation card.

4.Punch tip:  Hide the message below the punch. A partial information between the cuts make a good work of art and also makes the receiver inquisitive to read further.

Luxe Materials: Enrich the experience by using luxe materials for the card like fibre and acrylic glass to print exclusive invitation cards. These kinds of invitations spell luxury and opulence. Luxury and Jewellery Businesses can use such materials to create uber invites for a high-end class.

5Luxe Materials Tip: Be simplistic with the invitation message as rest everything is taken care by the raw material.
Whether print or digital, use of right colours offers modern and effective look to invites. To sum it up, invitation design should be refreshing and welcoming. A creative invitation is not only work of designer but also the printer. Hence, it is important to hire a Professional Advertising Agency who is skilled in designing as well as invitation card printing in Chennai, Bengaluru or anywhere else in India. The agency can come up with an amazing set of invitation card designs having a very interesting choice of material for print and post-printing processes.

If you are looking for one of the top advertising agencies good at designing and invitation card printing in Chennai and Bengaluru, you can contact Moonstruck Advertising Pvt. Ltd.

Thursday, 7 July 2016

The Top Benefits of Hiring Advertising Agency in India

If your Jewellery Brand has been planning to expand its business in south of India, looking to generate brand awareness & revenue by connecting with the right target audience from Bengaluru, Chennai and Kochi, then you should definitely hire an advertising agency. A creative advertising agency conveys your message to the target audience in the most effective way and thereby, contributes to the growth of your business.

Are you a Jewellery brand interested in creating brand awareness in the southern states of India like Kerala, Tamil Nadu, Karnataka and Andhra Pradesh to generate more revenue by engaging with the right set of target audience? Then like most of the brands, the branding and corporate identity campaigns must have been executed in-house. However, the best approach is to hire one of the top advertising agencies in India who can help you with an effective targeting and performance driven marketing. Their expertise not only gives a different perspective to the brand identity but also helps one to determine the right marketing strategies. For example, even logo designing, brochure printing and catalogue printing for Gems and Jewellery brands in Chennai, Bangalore and Kochi can play a crucial role in providing the brand recall for its customers. Advertising agencies are generally considered to be expensive and hence, many shy away from taking their services. However, they can really help you grow your business.

Following are the three key advantages of an Advertising Agency that contribute to the growth of your business:

The expertise of an Advertising Agency: The expertise of an advertising agency helps in exploring new markets. Many businesses that hire an advertising agency find out new ways to promote themselves. Further, large agencies help you have access to researchers, media buyers, film stars, etc. Smaller agencies may have their own selective key areas. Businesses can choose between them as per their needs. Advertising Agencies act like guardians. The suggestions and inputs given by them come from industry knowledge and clientele they serve. They are in constant touch with marketing team for the development and timely execution of the campaigns. Hence, their feedback is an enriched resource for every business.

Consistency in Brand Messages and overall Brand Development: Branding activities need to be consistent so that the consumers instantly recognise them. A creative advertising agency can help in designing brand messages through creative campaigns. They can help you by developing logos and advertising them to create brand awareness. They can also provide you with research that will allow you to target the most effective market. Agencies can also help design your ads for individual media so that you can reach a specific market. Consistency in overall communication is essential for creating a brand image and better brand recall value.

Creative Output from Professionals: As per the law of attraction, 'like' attracts 'like'. If you apply the law of attraction to your content marketing, then you can expect to receive “what you put out”. This can be very well achieved by a professional advertising agency. Their team comprises of creative & art directors, visualizers, content writers and copywriters, who give your marketing message an innovative dimension through logo designing, invitation cards and catalog printing, brochure designing, etc.

Human minds understand simple, crisp and clear messages that are brought to their sight strategically or innovatively. These things can only come from a creative professional background. So, using the resources of an advertising agency is a wise option. 

If you decide to hire an agency, remember to trust their judgments. After all, they’ve probably been working in the advertising sector for years. Give them as much information as you can about your company, services, products and customer base. 

Why not consider working with one of the best advertising agencies in Bangalore, Chennai or Thrissur for your next marketing campaign?

For creating better branding and creative advertising, have a look at some of the reputed advertising agencies like Moonstruck Advertising for your campaign needs.