A brochure is an identity design for integrated branding. It is a powerful communication tool sharing your vision, philosophy, product or any other information with visual elements and strong-short content/copy. Brochures are advertising pieces mainly used to introduce a company or organization and inform about products and services to a target audience. It helps to build your brand and can make one inquisitive about the company. It creates a push effect and becomes important collateral for B-2-B industries.
Jewellers see them as a visual poetry/story composition about their works or businesses. Elegance and poise are personified be it jewellery or communication props, jewellers take utmost care to be a distinguished one.
Type of Brochure selection depends on what you want to communicate and how much you want to communicate. A twofold/ bi-fold brochure, for jeweller is constrained up to information notes about the company. Whereas a three-fold brochure is more elaborated and narrative with respect to copy on company, expertise and collection launches. A tri-fold is more popular with jewelers as it contains enough space with three panels on each side to show a spread of who they are and what they do. Popping out from Alphabet Box themes, there are innovative styles coming up in The Z- style and the C-style.
Booklet Brochures are yet another candy pops type branding tool. Look-books are an example of booklet brochure which is popular among jeweller. The Tiffany’s Blue Book is one such popular look-book which has won accolades for its story telling composition depicting the history, exquisite crafts and the very blue and suave packaging style. Booklet brochures are Compelling brand identities to be built. Technically, these brochure books are made of multiple sheets most often saddle-stitched, stapled on the creased edge, or perfect bound like a paperback book, and result in eight or more panels.
A brochures design should be defining the brand ethos in a much understated style and effective minimalistic copy. Corporate ethics and craftsmanship both are vital essentials to present the grandeur of a jeweler in a brochure design.
“Next to excellence comes the appreciation of it.” Leave an impression by sharing a professionally designed and printed brochure which can be a vital lead-nurturing tool.