Wednesday, 9 March 2016

The importance of brochure printing as a marketing tool

In today’s competitive world, it is impossible to survive without a firm marketing strategy. Marketing strategy includes various marketing tools, like Brochure. It is a strong tool as it interacts directly with the customer.

In this day, a lot of business owners make the mistake of forsaking print marketing in favor of digital marketing. Brochures play an important role in boosting your business and makes a statement to your clients. It makes the communication between an organization and its targeted audience effectively.  

In digital and print war, it is important for the businesses to have an integrated marketing strategy. 
So why Brochure Printing services is an important marketing tool? Here are some of the points-

1.      Effective Marketing: A printed brochure along with newspapers or magazines works out well. It is one of the way to increase visibility and marketing of your company. It also helps to reach the targeted audience. Your brochure contains specific information about your company and products with no shared space.

2.      Easy Access: A printed brochure design is easy to read and access. It has been observed in human’s behavior that people/ customers often tend to come back to the brochures on future date. Take for example restaurant menu, tourism brochures, jewellery brochures. They all have a higher chance of conversion over digital advertising.

3.      Undivided Attention: Brochures or booklets, on the other hand, can focus entirely on the business and its offerings, thereby getting the undivided attention of all potential customers who browse through them. The key, however, is to make the content both interesting and informative, supporting it with appropriate images, and including a call to action.

4.      Consistent Business Branding: In marketing, it is said that “out of sight is out of mind”. True enough! Digital information is only for few minutes. The rate at which pages are browsed is not more than 3second per page. These statistics are clear to state that the attention seeked is for limited duration. It’s easy to access and read when compared to content from an e-mail or website. 

5.      Cost – Effective: When compared to other types of advertising, brochures can save company owners a considerable amounts of money. Printing out a large quantity of brochures will let you have handful of extras on hand, which can be used for future distribution. The quality and printing usually is durable, which keeps the brochure look good after a certain period of time.     

Brochures are both effective and pocket-friendly mode of marketing. To create an effective brochure at reasonable prices, visit Moonstruck advertising agency. This is a Mumbai based creative advertising agency which does complete branding services like Logo design, catalog design, Brochure design etc.

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