Packaging design is one of the first seen brand identities even before the actual purchase is made by a potential consumer. So, why is packaging design so important when we talk about branding? Packaging entices us to look further, it makes a product appear more desirable and if it is used effectively, it can even lure us to buy it.
A luxury product like jewellery spells opulence. To keep the feel alive, a jeweller needs to invest in sound packaging. A good quality jewellery packaging design helps to promote jewellery and other treasures. Customers want to feel pampered when they buy expensive items of jewellery pieces and presentation can be an important part of the process.
Jewellers present this luxurious packaging when customers make a purchase. The packaging displays some real attention to detail, with a unique box style, stunning ribbon, bags and many more.
Being a Brand Identity Agency, we have listed down a few essentials that make a good package. Ribbons, visiting card, warranty/guarantee card, company literature, taking care of your jewellery /easy tips literature, brand logo, colour, carry bag and surprise element.
Nature of the Product: Indian jewellery is vast and diverse. Nature of the product, be it gold or diamond, plays a significant role in packaging of the respective ones. It has been observed that Gold and Antique heavy jewellery is more preferred in earthy shades of packages, whereas pastel shades are chosen for a diamond jewellery package. Overall, whether gold or diamond, the packaging should be consistent with the corporate /brand identity.
Colour: It is associated with your brand and thus, one of the key factors to consider is consistency. By sticking to one or 2 colours, customers will associate those colours with your brand. So, using multiple colours or changing those colours causes customer confusion.
Box: Jewellery box are the storage place for the jewellery. Hence, internally care should be taken that there are no sharp object, which can scratch the jewellery. Preferably, the internal lining of the box should be made up of velvet, satin or like soft materials. Externally the box should carry the identity of the brand. Overall, the package box should be lavish, light weight and optimum.
Logo: An illustration of a logo and logo placement on packaging can go a long way in retaining the identity. A logo or an illustrator or a text should be placed, which can give higher recall to the consumer.
Warranty/Guarantee Certificate: Authenticity Certificates are the trust marks or seals. It acts as an assurance not only for the product, but also for the jeweller. They mark the ethics of a good and sound jeweller. The credibility of these cards builds customer following and brand loyalty.
Brand book/ jewellery care Literature: A good package should accompany a brand book, which can carry the brand beyond store. Similarly, a jewellery care literature mentioning simple tips on it can act as good stimulant for the brand as it builds faith and confidence of the customers.
Ribbons: Ribbon enhances the look and depicts elegance, which is an important element of jewellery. Style of tying a bow and its quality, adds a personal touch and creates a lasting impression and bond between the jeweller and the customer.
Carry Bags/Pouches: Travel pouches make it easier for the customers to carry jewellery while on the move. Carry bags today are preferred eco-friendly/ bio-degradable and re-usable over others. It shows how concern brands are towards environment. Carry bags are yet another form of advertising. Hence, care should be taken that the quality is not compromised and it lives up-to the overall identity and experience curated by the jewellery.
A smart tip from Packaging Design Agency:
Don’t miss the opportunity for branding! Put your website or email address on your packaging, and slip in a couple of business cards.